Satellite radio has truly taken off in some parts of the world, predominantly in countries with a large land mass. Places like the USA, Canada, Europe and Australia, places where it is hard to achieve national coverage with traditional land-based radio broadcasting without hundreds of expensive sub-stations to boost the signal.
Yes, without a shadow of a doubt, satellite radio is here to stay for several reasons. First of all, satellite radio is digital and therefore is able to produce sound of very high quality. Terrestrial digital radio can do that too, you might say.
Yes, that is correct, but the coverage of terrestrial digital radio is quite small which means tht if you are driving a long way, you will have to keep retuning your radio to a different station, whereas with satellite, the footprint can cover thousands of square miles.
A lot of new satellite radio channels are springing up all the time. It appears that everyone wants to get their hands on this new marvel of wide-area coverage at a cheaper price than it used to cost to cover a county. And why not? The advertising potential is quite fantastic compared to the old fashioned local AM or FM radio stations. Radio has now gone countrywide.
Playboy Satellite radio is one of those companies that has realized the potential of satellite radio and set up its own channel with a large footprint. It was launched in March 2006 on the Sirius network by Christie Hefner and now boasts over one million subscribers, which is a truly remarkable figure. There have almost certainly never before been a million opt-in subscribers to any radio network channel ever in times gone by before.
What makes this number of one million subscribers even more striking is that the Playboy satellite radio channel is not part of a package or a bundle of other channels. No, people have to voluntarily phone up or go to the Playboy website and ask for membership in person, that is to say that it costs time and effort to join up and one million people thought that it was worth it.
Something else that is unusual is that the Playboy brand is connected with visual stuff - naked ladies, in fact - and radio is well-known for not being very good at visual representation. It is obvious that no radio station is going to make much headway in the market place using nudity as a trump card.
So what is going on here? Well, the truth is that no-one is really quite sure. You have to subscribe, but it is free at the moment. It is also true that the Playboy brand name is considered cool and distinctive among a certain echelon of society, but will that be enough to keep people tuned in? Only time will tell.
The answer almost certainly lies in the fact that it is free and that it can be accessed over a large area, but they cannot be the only causes. There is probably a novelty value too and the quality of the programmes will have to be high as well.
Yes, without a shadow of a doubt, satellite radio is here to stay for several reasons. First of all, satellite radio is digital and therefore is able to produce sound of very high quality. Terrestrial digital radio can do that too, you might say.
Yes, that is correct, but the coverage of terrestrial digital radio is quite small which means tht if you are driving a long way, you will have to keep retuning your radio to a different station, whereas with satellite, the footprint can cover thousands of square miles.
A lot of new satellite radio channels are springing up all the time. It appears that everyone wants to get their hands on this new marvel of wide-area coverage at a cheaper price than it used to cost to cover a county. And why not? The advertising potential is quite fantastic compared to the old fashioned local AM or FM radio stations. Radio has now gone countrywide.
Playboy Satellite radio is one of those companies that has realized the potential of satellite radio and set up its own channel with a large footprint. It was launched in March 2006 on the Sirius network by Christie Hefner and now boasts over one million subscribers, which is a truly remarkable figure. There have almost certainly never before been a million opt-in subscribers to any radio network channel ever in times gone by before.
What makes this number of one million subscribers even more striking is that the Playboy satellite radio channel is not part of a package or a bundle of other channels. No, people have to voluntarily phone up or go to the Playboy website and ask for membership in person, that is to say that it costs time and effort to join up and one million people thought that it was worth it.
Something else that is unusual is that the Playboy brand is connected with visual stuff - naked ladies, in fact - and radio is well-known for not being very good at visual representation. It is obvious that no radio station is going to make much headway in the market place using nudity as a trump card.
So what is going on here? Well, the truth is that no-one is really quite sure. You have to subscribe, but it is free at the moment. It is also true that the Playboy brand name is considered cool and distinctive among a certain echelon of society, but will that be enough to keep people tuned in? Only time will tell.
The answer almost certainly lies in the fact that it is free and that it can be accessed over a large area, but they cannot be the only causes. There is probably a novelty value too and the quality of the programmes will have to be high as well.
About the Author:
Owen Jones, the writer of this article, writes on a range of topics, but is now concerned with Bose alarm clocks. If you would like to know more, please visit our web site at Bose Digital Radio.
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